First of all, I am sorry if the title was insulting. But I couldn’t find a better title than it for what I am going to say!

Some of you would have already noticed the presence of Google Adsense on this blog. The primary aim of this blog is not to make money, but at the same time I hoped that it would atleast cover my hosting expenses ($100 a year).

Now here is the interesting part. This blog is completing 2 months this week. So far I had around 1800 page views as you can see from the following Google Analytics report. I know, it is pretty low compared to A-list blogs, but still I was expecting some earnings from these impressions.

Next let us look at my Google Adsense earnings from this site. There is no surprise there! - It is a total of $0.00!

Now frankly this is very discouraging. But I know adsense does work. As you can see, guys like John Chow (a nasty guy who would probably bring down the whole internet!) and Amit Agarwal does make sacks of dollar notes every month. So what is the reason why I am not getting any adsense revenue?

I did a bit of research and I think there are mainly two reasons for this,

1. I don’t have enough ad units on the page. Some think that having less ads gives more money. In my blog, I don’t think it works!

2. The most important reason I think is that most of my blog readers are intelligent. Even those who come to this site via Google search are pretty intelligent. I guessed it from what my readers are searching to reach this blog.

So in order to get more advertising money, I need to gather an audience which is less intelligent. If I could get an army of idiots coming to this site, I am sure my adsense income will skyrocket!

I think the easiest way to do that would be to write about Paris Hilton, Britney Spears and American Idol. Don’t worry I have no such plans, yet.