Last week I signed up to Google Adwords which allows me to advertise my site on Google partner sites using Adsense. I started a new campaign to see how the whole thing works. The whole setup process takes only 10 minutes and all you need is a credit card.

Initially, you start with a “basic” account which simplifies ad creation process. Being a geek, I immediately upgraded it to “Standard Edition”. This offers a huge set of options  such as content targeting, site targeting, geographic targeting etc. It will take sometime before you are familiar with the set available options. 

When I tried to add my first ad, I came across a problem. My idea was to promote my blog as the “best blog from India”. But unfortunately Adwords doesn’t allow putting superlatives such as “Best”! Here is the error I got,

This seems funny since any ad served by Adsense is clearly marked as “Ads by Google”. So why can’t call my blog the “best blog from India”?

After correcting the error, I released my first ad to the internet world. In a day, Google served over 10,000 impressions of my ad! I got around 80 visitors through the campaign. But all of this comes at a cost, and hence I paused my campaign for the time being

But this confirms one thing. If you have a ecommerce site, advertising using Adsense will get you a lot of new customers and business.

This entry was posted on Thursday, February 15th, 2007 at 5:29 pm and is filed under Web Advertising. You can leave a response, or trackback from your own site.